The Chinese smart home market will enter a stage of large-scale development

In the past two years, IDC has continued to pay attention to the size, competitive landscape and technology ecological development of China's smart home market, witnessing the exploration process of the market from the embryonic stage to the initial outbreak stage. With the arrival of 2020, China's smart home market will enter a period of large-scale development, the upgrading of connectivity and interaction will push industrial intelligence to a wider range of products and updated application scenarios, and the industry and media changes brought about by digital transformation will create greater consumer power and demand for the smart home market.

Pan Xuefei, research manager of IDC China, believes that in 2020, China's smart home market will enter a stage of large-scale development, and manufacturers will focus on their core resource advantages, carry out the ecological horizontal and horizontal connexis 捭, achieve platform-based connectivity, interaction and service integration and optimization, activate more market demand, and achieve scale doubling.

The top 10 predictions for smart home in 2020 are as follows:

1. Accelerated integration of connected platforms

The integration between smart home connected platforms will strengthen, and there will be more cooperation with each other; By 2020, 43% of devices will be able to access two or more connected home platforms at the same time.

2. Voice assistant is widely enabled

Voice assistants will gradually be installed on more devices, and by 2020, 47% of home devices will be equipped with voice assistants. At the same time, the integration of content and service resources behind voice assistants will become more and more important to the expansion of its users and scenes, especially in maternal and child, education, and elderly care.

3. Smart TV significantly upgraded

Smart TV market will be significantly upgraded, in addition to display performance, smart TV connectivity and voice interaction capabilities will be rapidly improved, accompanied by application scenarios in the entertainment and games on the basis of shopping, health, education and other directions to expand. It is estimated that by 2020, 57% of smart TVS will be able to access connected platforms in the home, and 22% will have far-field voice capability.

4. Rapid development of intelligent lighting

The smart lighting market is developing rapidly, and by 2020, year-on-year growth will more than double. The cooperation between Internet manufacturers and lighting manufacturers will further promote the rapid development of the market.

5. Voice helps home appliances to be intelligent

Voice interaction is rapidly penetrating the home appliance market, and more and more home appliances can be controlled by voice, and by 2020, 75% of smart appliances can be controlled by voice, including embedded voice assistants and connected smart speakers. Internet manufacturers will continue to expand the ecosystem, attract a wider range of home appliance manufacturers to cooperate, and seek more contact points with users.

6. Diversified connection methods

The connectivity of smart homes will gradually upgrade and diversify. In addition to Zigbee, the proportion of Mesh in Bluetooth connections will grow rapidly, reaching 59% by 2020. 5G and WiFi6 will provide a better network experience for the application of other collaborative devices in home entertainment and content service scenarios.

7. Business demand stimulates growth

The smart home market will take the lead in the hotel and housing rental industry to enter the rapid development channel, especially security and lighting products. It is expected that by 2020, more hotels and apartments will adopt smart home products to build connectivity and achieve digital transformation by enriching interaction methods.

8. The rise of visual interaction

The AI capabilities of the camera will rapidly improve and will be widely used in more smart home devices, working with voice assistants to build a complete natural interactive experience on vision and voice. By 2020, 3% of smart home devices will support both visual and voice interaction. In addition, sensor interaction technology will also be more permeated in home equipment.

9. Voice expansion to consumer scenarios

The application scenarios of voice interaction are gradually expanding from entertainment, companionship, query, etc., to shopping, car calling, takeout and other consumer scenarios. It is expected that by 2020, 8% of smart home devices will be able to support multiple consumer scenarios.

10. The emerging network marketing accelerates the transformation

Online celebrities live with goods will attract more consumers to contact and try emerging technologies; UGC communication such as short video visualizes the convenience and fun of smart home devices and maximizes the word-of-mouth communication effect. It is expected that by 2020, more smart home devices will be sold through webcasts and short video drainage.